About Us

Singapore’s Leading Snack Distributor since 1983

For over 35 years, Swee Hock Foodstuff Provision Co. has been bringing all-time favourite treats to generations of households across Singapore. We are one of the largest snack distributors & importers in Singapore, supplying to over a thousand distribution points across the country. We are passionate about bringing products that match great taste with quality to the market, and continually source for fresh and great value snacks from around the globe. Today, our top sellers include the popular Oishi range of snacks, including a wide range awarded the Healthier Choice Symbol by Singapore’s Health Promotion Board.

In addition, our in-house brand Swee’s diligently develops new product lines catering to local tastes. As part of our initiative to introduce healthier snacking, we developed So Gummy, a chewy fruit yogurt gummy loaded with probiotics and prebiotics, a convenient and easy way to introduce good bacteria into your digestive system.

Trusted Market Partner 

A veteran in the Fast Moving Consumer Goods industry, Swee’s Group helps companies build product recognition and gain a foothold in the local market quickly via our established distribution channels. We have a track record of helping new brands and products penetrate the market and gain consumer awareness expeditiously thanks to our experience in the Singapore market and our extensive network of contacts, which includes major retail and chain stores, neighbourhood mom & pop outlets, cinemas, vending machines and schools. 

As one the largest snack suppliers carrying thousands of products from various brands and countries, our team of sales and delivery professionals take pride in providing quick turnaround solutions to meet customers’ demands and help them manage their inventory for smooth and efficient operations.

Our Business Creed

Sincerity and fairness in dealing with all customers and suppliers
Strive to achieve win-win solutions, long term partnership and trust
Accommodating and flexible business approach